About me
Bradley Smith
I’m a South African UX/UI designer passionate about crafting meaningful, user-centered experiences.
With a strong foundation in branding and marketing, I focus on creating intuitive, appealing and user friendly designs that bring ideas to life through thoughtful design, smooth interactions, and responsive layouts.
what I can do for you
As a UX/UI designer, I’m a visual storyteller, crafting experiences that resonate and inspire. I love connecting a brand’s story with its business goals, turning insights into designs that engage users and drive meaningful results.
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
Discover My Journey in Design
My passion for design sparked toward the end of my Brand and Marketing degree. Since then, I’ve eagerly pursued practical experience, learning alongside highly skilled designers over the years. Each project has fueled my curiosity and shaped the way I think, solve problems, and create meaningful user experiences.
Senior Product Designer
See Website
Arcflow
2023 - 2026
Senior Product Designer
See Website
Arcflow
2023 - 2026
Senior Product Designer
See Website
Arcflow
2023 - 2026
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Design intern
See Website
Specno
2020
Design intern
See Website
Specno
2020
Design intern
See Website
Specno
2020
My Tech Stack
Figma is my main tool, where I craft user-focused experiences and clean interfaces. Framer lets me design and launch interactive, production-ready websites. Claude and Google Labs fuel creativity and experimentation. Notion keep my work organized and adaptable.
Figma
My go-to tool for designing intuitive and polished user experiences.
Claude + Claude Code (AI)
My trusted partner for brainstorming, drafting ideas, and generating creative solutions.
Notion
Keeping ideas, tasks, and workflows structured so I can focus on design.
Banani (AI)
Helping me stay ahead of the curve and experiment with AI-powered concepts, features, prototypes and ideas.
Framer
My tool of choice for crafting and launching interactive, real-world websites directly from design to live.
Google Sitch (Google Labs AI)
Google's latest AI experimental products, helping shape the future of AI technology.
From Discovery to Delivery
Every project starts with understanding your goals, not jumping straight into pixels. I follow a structured process connecting research and strategy to high-fidelity design, so the result isn't just beautiful, it actually works.
01.
Research & Strategy
I dig into your business, target audience, and competitive landscape. The goal is a clear strategic brief that guides every decision, no guesswork.
01.
Research & Strategy
I dig into your business, target audience, and competitive landscape. The goal is a clear strategic brief that guides every decision, no guesswork.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
04.
Visual Design & High-Fidelity UI
Wireframes evolve into polished, pixel-perfect designs. Typography, colour, spacing, and interaction states are all defined here, producing screens that are ready to build or hand off to developers.
04.
Visual Design & High-Fidelity UI
Wireframes evolve into polished, pixel-perfect designs. Typography, colour, spacing, and interaction states are all defined here, producing screens that are ready to build or hand off to developers.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Bradley Smith
I’m a South African UX/UI designer passionate about crafting meaningful, user-centered experiences.
With a strong foundation in branding and marketing, I focus on creating intuitive, appealing and user friendly designs that bring ideas to life through thoughtful design, smooth interactions, and responsive layouts.
what I can do for you
As a UX/UI designer, I’m a visual storyteller, crafting experiences that resonate and inspire. I love connecting a brand’s story with its business goals, turning insights into designs that engage users and drive meaningful results.
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
Discover My Journey in Design
My passion for design sparked toward the end of my Brand and Marketing degree. Since then, I’ve eagerly pursued practical experience, learning alongside highly skilled designers over the years. Each project has fueled my curiosity and shaped the way I think, solve problems, and create meaningful user experiences.
Senior Product Designer
See Website
Arcflow
2023 - 2026
Senior Product Designer
See Website
Arcflow
2023 - 2026
Senior Product Designer
See Website
Arcflow
2023 - 2026
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Design intern
See Website
Specno
2020
Design intern
See Website
Specno
2020
Design intern
See Website
Specno
2020
My Tech Stack
Figma is my main tool, where I craft user-focused experiences and clean interfaces. Framer lets me design and launch interactive, production-ready websites. Claude and Google Labs fuel creativity and experimentation. Notion keep my work organized and adaptable.
Figma
My go-to tool for designing intuitive and polished user experiences.
Claude + Claude Code (AI)
My trusted partner for brainstorming, drafting ideas, and generating creative solutions.
Notion
Keeping ideas, tasks, and workflows structured so I can focus on design.
Banani (AI)
Helping me stay ahead of the curve and experiment with AI-powered concepts, features, prototypes and ideas.
Framer
My tool of choice for crafting and launching interactive, real-world websites directly from design to live.
Google Sitch (Google Labs AI)
Google's latest AI experimental products, helping shape the future of AI technology.
From Discovery to Delivery
Every project starts with understanding your goals, not jumping straight into pixels. I follow a structured process connecting research and strategy to high-fidelity design, so the result isn't just beautiful, it actually works.
01.
Research & Strategy
I dig into your business, target audience, and competitive landscape. The goal is a clear strategic brief that guides every decision, no guesswork.
01.
Research & Strategy
I dig into your business, target audience, and competitive landscape. The goal is a clear strategic brief that guides every decision, no guesswork.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
04.
Visual Design & High-Fidelity UI
Wireframes evolve into polished, pixel-perfect designs. Typography, colour, spacing, and interaction states are all defined here, producing screens that are ready to build or hand off to developers.
04.
Visual Design & High-Fidelity UI
Wireframes evolve into polished, pixel-perfect designs. Typography, colour, spacing, and interaction states are all defined here, producing screens that are ready to build or hand off to developers.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Bradley Smith
I’m a South African UX/UI designer passionate about crafting meaningful, user-centered experiences.
With a strong foundation in branding and marketing, I focus on creating intuitive, appealing and user friendly designs that bring ideas to life through thoughtful design, smooth interactions, and responsive layouts.
what I can do for you
As a UX/UI designer, I’m a visual storyteller, crafting experiences that resonate and inspire. I love connecting a brand’s story with its business goals, turning insights into designs that engage users and drive meaningful results.
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
1. PRODUCT AUDIT
Know exactly what’s holding your site or app back, and what to fix first.
UX and usability review
Conversion and user flow analysis
Prioritised list of fixes
Walkthrough call with clear next steps
2. UX/UI DESIGN
A product people find easy and enjoyable to use.
User flows and journeys
Wireframing and prototyping
UI design for web and mobile apps
Usability testing and feedback analysis
3. WEBSITE DESIGN
A website that looks great and turns visitors into customers.
Responsive, conversion-focused design
Framer and Webflow builds
Design-only handoff for your developers
Website maintenance and updates
4. APP DESIGN
A web or mobile app people actually want to use.
End-to-end design, from idea to launch-ready
Onboarding and core user flows
Dashboards and complex tools
Improving existing apps
5. BRAND & DESIGN SYSTEMS
One consistent look and feel, everywhere your brand shows up.
Brand identity and visual language
Typography, colour and style guides
Component libraries and design tokens
Social media design
Discover My Journey in Design
My passion for design sparked toward the end of my Brand and Marketing degree. Since then, I’ve eagerly pursued practical experience, learning alongside highly skilled designers over the years. Each project has fueled my curiosity and shaped the way I think, solve problems, and create meaningful user experiences.
Senior Product Designer
See Website
Arcflow
2023 - 2026
Senior Product Designer
See Website
Arcflow
2023 - 2026
Senior Product Designer
See Website
Arcflow
2023 - 2026
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Mid UI/UX Designer
See Webiste
Byte Orbit
2022 - 2023
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Junior UX/UI Designer
See Website
Sovtech
2020 - 2022
Design intern
See Website
Specno
2020
Design intern
See Website
Specno
2020
Design intern
See Website
Specno
2020
My Tech Stack
Figma is my main tool, where I craft user-focused experiences and clean interfaces. Framer lets me design and launch interactive, production-ready websites. Claude and Google Labs fuel creativity and experimentation. Notion keep my work organized and adaptable.
Figma
My go-to tool for designing intuitive and polished user experiences.
Claude + Claude Code (AI)
My trusted partner for brainstorming, drafting ideas, and generating creative solutions.
Notion
Keeping ideas, tasks, and workflows structured so I can focus on design.
Banani (AI)
Helping me stay ahead of the curve and experiment with AI-powered concepts, features, prototypes and ideas.
Framer
My tool of choice for crafting and launching interactive, real-world websites directly from design to live.
Google Sitch (Google Labs AI)
Google's latest AI experimental products, helping shape the future of AI technology.
From Discovery to Delivery
Every project starts with understanding your goals, not jumping straight into pixels. I follow a structured process connecting research and strategy to high-fidelity design, so the result isn't just beautiful, it actually works.
01.
Research & Strategy
I dig into your business, target audience, and competitive landscape. The goal is a clear strategic brief that guides every decision, no guesswork.
01.
Research & Strategy
I dig into your business, target audience, and competitive landscape. The goal is a clear strategic brief that guides every decision, no guesswork.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
02.
Concept & Ideation
Ideas get sketched, moodboards assembled, and creative directions explored before committing to a single path forward.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
03.
Wireframes & UX Flow
Low-fidelity wireframes map out structure, hierarchy, and user flows in Figma, before any colour or polish is applied.
04.
Visual Design & High-Fidelity UI
Wireframes evolve into polished, pixel-perfect designs. Typography, colour, spacing, and interaction states are all defined here, producing screens that are ready to build or hand off to developers.
04.
Visual Design & High-Fidelity UI
Wireframes evolve into polished, pixel-perfect designs. Typography, colour, spacing, and interaction states are all defined here, producing screens that are ready to build or hand off to developers.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
05.
Feedback & Refinement
Structured review rounds keep the project aligned with your vision and prevent scope creep. I refine until it's right.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
06.
Launch & Handoff
Cross-device testing, final QA, and a clean dev handoff or live Framer deployment — with ongoing support available.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.